Looking for a Butler.tv alternative? Read this first

Butler.tv, from Spring IT in Nederland, is genuinely one of the simplest ways to do narrowcasting. You point a URL at each screen and content shows up. No fuss. They are strong in Dutch horeca and zorg, and their digitale menukaart works well for cafes and restaurants that want prices and dishes on a screen behind the counter. The library of apps covers the usual things like weather, news, and social feeds. The customer cases on their site are tidy and real. If you run a few screens in the Netherlands and want something that just works, they earned their reputation.

The pricing is the first thing. Butler.tv is €22,35 per scherm per month, so the bill climbs with every screen you add. There is no permanent free plan, only 30 days to try. Gibeon publishes flat tiers in euro: €0, 39, 99, and 299 per month, and three screens stay free forever, not for a month. Second, there is no generative AI. With Gibeon you type a prompt and get a scene to put on screen. Third, if you are a Belgian estate agent, Butler.tv has no real-estate CRM link. Gibeon syncs by name with Whise, Omnicasa, and Zabun, so your panden land on screen on their own.

You keep your screens. Whatever displays them is fine, because Gibeon also works on a URL per screen, so you swap the link and you are done. Rebuild your menu or playlist in Gibeon, point each screen at the new URL, and unpair from Butler.tv when you are happy. Most people run both side by side for a day, then drop the old one before the next invoice.