Narrowcasting software that feeds itself

Narrowcasting is simply the Dutch word for digital signage: the right message on the right screen. With Gibeon that screen feeds itself from the systems you already use.

Last updated: June 2026

Narrowcasting means screens in a fixed spot for a fixed audience: a reception TV, a menu board above the counter, a window display, a vacancy wall, a screen in the waiting room. The question is rarely whether such a screen is useful, but who updates it every day. On most platforms that stays manual work: someone edits the content screen by screen. Gibeon turns it around. The screen pulls its content from the systems you already run, your point of sale, your ATS, your calendar, your real estate CRM, and keeps itself current. That makes narrowcasting something that runs without anyone standing next to the TV each morning.

Narrowcasting that feeds itself

The difference is the source. With Gibeon you connect a screen to a system, not to a folder you fill by hand. A price in your point of sale, a new vacancy in your ATS, a meeting in your calendar, a listing in Whise, Omnicasa or Zabun: it appears on the right screen on its own, within fifteen minutes. Change the source and the screen follows. That removes the daily updating that makes classic narrowcasting so labour-intensive.

One platform for every screen in every place

Narrowcasting looks different per location, but it runs on one workspace. In an office that means reception TVs, vacancy walls and meeting-room status; in a shop a window display and in-store promos; in hospitality a digital menu; in a real estate office the listings in the window. You manage them together, with one house style, and you pay per workspace instead of per screen. Thirty screens cost the same as six.

EU-hosted, no device login, free to start

Gibeon runs on Supabase EU and Cloudflare EU, so your data stays in Europe with GDPR by default. You pair a screen by pasting a URL in the device's browser, no registration code or login per TV. Pricing is public: 0, 39, 99 and 299 euro per month, with a permanently free tier for 3 screens, no trial period. So you can test narrowcasting without a budget request up front.

Frequently asked questions

What is narrowcasting?

Narrowcasting is showing content on screens in a fixed location, for a specific audience, such as visitors at a reception, customers in a shop or guests in a restaurant. It is the Dutch term for what is internationally called digital signage. Think of a window display, a digital menu or a vacancy wall that updates itself.

What is the difference between narrowcasting and digital signage?

None in substance, they are synonyms. Narrowcasting is the older term, used mainly in the Netherlands and Flanders; digital signage is the international name. Both mean centrally managing content on screens in a fixed place. Gibeon covers both: one platform for all your screens.

What screens and hardware do I need for narrowcasting?

A regular Smart TV, an Android media player or a mini PC with a browser is enough. You do not have to buy hardware from us: you pair a screen by opening the Gibeon URL on the device. If you have an older screen without a browser, add a cheap Android stick behind it.

What does narrowcasting software cost?

Gibeon's pricing is public: 0, 39, 99 or 299 euro per month. The free tier for 3 screens is permanent, no trial that runs out. You pay per workspace, not per screen, so more screens do not raise your price within your plan. Many classic narrowcasting vendors do charge per screen per month.

Create a free account for 3 screens and paste the URL on your first screen. Then you will see for yourself what narrowcasting looks like when it keeps itself current.